Hey! I'm

SAI
MADDALI

I work in digital optimization for Urban Outfitters, Inc ($URBN), a Fashion & Home Furniture company that totals $6B in revenue annually. I get really nerdy around digital marketing, web analytics, and CRO.

You can book time on my calendar here.

ABOUT ME

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I grew up in North Atlanta and now live in Lehi, UT.

I graduated from Brigham Young University in 2021 from the Entrepreneurial Management program. I believe that real change in this world comes from technological innovation in business and non-profits.

This thinking led me to working at my first technology company at the age of 15. Since then, I’ve had the pleasure of working at variously sized companies ranging from startups to growth-stage to publicly traded companies. One day, I hope to be a build my own products, helping to solve problems in the world.

I love reading, especially biographies. I enjoy stories that are character-centric, and biographies allow me to truly learn about the person. Some of my favorite books have been: QB: My Life Behind the Spiral, A Man Called Ove, Educated.

In the last year, I've started making specialty waffles every Sunday. Feel free to browse through the photos at the link below:

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EXPERIENCE

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URBN (Anthropologie, Urban Outfitters, Free People, Terrain, Nuuly)

Digital Optimization Analyst

Oct 2023 - Present
- Product analysis, dashboards, and tagging for E-commerce websites' features
- Manage stakeholders across brands and product teams for testing
- Ideate, build, launch, and analyze experiments across brand websites
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Vivint (acquired by NRG Energy)

Conversion Rate Optimization Specialist

Oct 2022 - Oct 2023
- Launched 200+ experiments across E-commerce, SEO, and Paid Search channels
- Generated an estimated additional monthly revenue of $929K in sales
- Manage stakeholders across various industries to coordinate designs, testing, development, & analytics
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Podium

Web Analyst

Jan 2022 - Sep 2022
- Instituted web analytics tracking & created corresponding dashboards for stakeholders
- Re-purposed content into Google Web Stories to acquire 10.4M impressions and 186K views
- Wrote a VBA to automate backlink outreach, attaining $40K worth of links with an average DA of 62.2
- Led all technical SEO efforts: running weekly audits and fixing issues

I’ve had the pleasure of working at all of these organizations:

SAIMADDALI

ABOUT ME

EXPERIENCE

URBN (Anthropologie, Urban Outfitters, Free People, Terrain, Nuuly)

Vivint (acquired by NRG Energy)

Podium

SAI
MADDALI