A little about me.
I grew up outside Atlanta and now live in Raleigh, NC with my wife, Aubrey. I lead the Web Analytics & CRO team at ROI Revolution, where I get to work across many consumer brands at once instead of going deep on just one.
I studied Entrepreneurial Management at BYU and have spent the last several years moving across the consumer tech landscape - startups, growth-stage brands, public companies, and now an agency. I'm also working through a part-time Master's in Analytics at Georgia Tech, mostly because I keep wanting to understand the math underneath the tools I use every day.
The way I think about the work is simple: web analytics is how I get to fulfill my curiosity, and CRO is the opportunity to solve real problems. The combination is what makes this work feel meaningful in any organization.
Outside of work, I take long walks around Raleigh - easily 9+ miles on a good weekend - and cook constantly. Pizza and pasta from scratch are the current obsession, though I'll happily detour into bread or cookies. I read a lot of fiction and biographies (just finished a re-read of Harry Potter, because some things hold up), catch most new movies in theaters on a Regal Unlimited pass, and spend fall Saturdays cheering for BYU and Georgia Tech. I also volunteer when I can and donate blood often.
